Best Brand Experiences of 2017

From amazing VR campaigns to outstanding immersive experiences, we’ve rounded up five of our favorite brand activations and music experiences from 2017.

AMC – Los Pollos Hermanos at SXSW


To promote the third season of Better Call Saul, AMC brought a full-scale replica of the infamous chicken chain, Los Pollos Hermanos, to SXSW 2017. Of all the brand activations that happen at SXSW each year, this is up there as one of the best and most detailed ever.

 

Audi – Enter Sandbox

 

Promoting their Q5 model, Audi developed a virtual reality project called “Enter Sandbox.” Taking their inspiration from a child’s sand castles, they combined a physical installation with VR to enable prospective Audi drivers to test-drive the new car on their very own, self-made track.

 

Gorillaz – Mixed reality mobile app


For the release of the Gorillaz new album, Humanz, the band launched a mixed reality app, combining real world, AR, VR, and 360 environments. Fans were able to explore the Gorillaz house, discover exclusive content, and then capture and share it. Through the app, fans were also invited to the Humanz House Party, an exclusive worldwide listening event which brought fans together across 500 locations.

 

Guinness – Instore VR tasting experience


For the launch of three new beers, West Indies Porter, Hop House 13 Lager, and Guinness Draft, Guinness created a multi-sensory virtual reality experience in Tesco supermarkets across the UK. The experience immersed users among colors, shapes, and sounds that are scientifically proven to enhance the flavor profiles of each beer. An intelligent cup with a built-in chip recognized these movements and triggered various multi-sensory cues to enhance the flavors and aromas of each.

 

The Pink Floyd Exhibition: Their Mortal Remains –
Sound Experience by Sennheiser


Presented by London’s Victoria and Albert museum, with sound by Sennheiser, The Pink Floyd Exhibition: Their Mortal Remains, is an immersive and theatrical journey through Pink Floyd’s extraordinary world. The traveling exhibition draws together many unique artifacts illustrating Pink Floyd’s relationship with music, art, design, technology, and performance. Scaled models of set designs are shown alongside inflatable puppets, music videos, animations, tour programs, and sketches for album covers, offering a look at the process and ambition behind the band’s creative output.

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