Author: Listen

Best Brand Experiences of 2017

From amazing VR campaigns to outstanding immersive experiences, we’ve rounded up five of our favorite brand activations and music experiences from 2017.

AMC – Los Pollos Hermanos at SXSW


To promote the third season of Better Call Saul, AMC brought a full-scale replica of the infamous chicken chain, Los Pollos Hermanos, to SXSW 2017. Of all the brand activations that happen at SXSW each year, this is up there as one of the best and most detailed ever.

 

Audi – Enter Sandbox

 

Promoting their Q5 model, Audi developed a virtual reality project called “Enter Sandbox.” Taking their inspiration from a child’s sand castles, they combined a physical installation with VR to enable prospective Audi drivers to test-drive the new car on their very own, self-made track.

 

Gorillaz – Mixed reality mobile app


For the release of the Gorillaz new album, Humanz, the band launched a mixed reality app, combining real world, AR, VR, and 360 environments. Fans were able to explore the Gorillaz house, discover exclusive content, and then capture and share it. Through the app, fans were also invited to the Humanz House Party, an exclusive worldwide listening event which brought fans together across 500 locations.

 

Guinness – Instore VR tasting experience


For the launch of three new beers, West Indies Porter, Hop House 13 Lager, and Guinness Draft, Guinness created a multi-sensory virtual reality experience in Tesco supermarkets across the UK. The experience immersed users among colors, shapes, and sounds that are scientifically proven to enhance the flavor profiles of each beer. An intelligent cup with a built-in chip recognized these movements and triggered various multi-sensory cues to enhance the flavors and aromas of each.

 

The Pink Floyd Exhibition: Their Mortal Remains –
Sound Experience by Sennheiser


Presented by London’s Victoria and Albert museum, with sound by Sennheiser, The Pink Floyd Exhibition: Their Mortal Remains, is an immersive and theatrical journey through Pink Floyd’s extraordinary world. The traveling exhibition draws together many unique artifacts illustrating Pink Floyd’s relationship with music, art, design, technology, and performance. Scaled models of set designs are shown alongside inflatable puppets, music videos, animations, tour programs, and sketches for album covers, offering a look at the process and ambition behind the band’s creative output.

Join us at SXSW!

This year we will be hosting two panels at SXSW. Be sure to join us for ‘Designing the Sound of the Future” on Tuesday 14 March and ‘Creating Cultural Impact With Music Collaborations’ on Wednesday 15 March.

Looking forward to seeing you there and exploring the future of music and sound!

 

 

 

 

 

 

Sound & Picture: An Event on Sonic Branding

We’re excited to be a part of the ‘Sound & Picture’ event presented by AIGA/NY and the Museum of Arts and Design.

Founding Partner Steve Milton will join Conor O’Sullivan (Sound Design Lead at Google) and Kevin Perlmutter (EVP Chief of Innovation at Man Made Music) to discuss the partnership of audio and visual designers in crafting sonic identities for product, virtual reality and visual identities. Register now!

Thursday, 9 March 2017
6:30–8:00 pm

Museum of Arts and Design
2 Columbus Circle
New York, NY

Listen To Your Heart

Hear our co-founder Steve Milton chat to Andrea Silenzi about the art of sound branding and how Listen crafted Tinder’s new signature app sounds, during the latest episode of her Why Oh Why podcast. Listen below.

The Psychology Behind the World’s Most Recognizable Sounds

Our Co-Founder Steve Milton recently spoke to WIRED on the thinking behind some of the world’s most recognizable sounds, including Skype, T-Mobile, Nokia and many more.

Emily King @ MOSCOT Music

For the latest Listen produced event for NYC eyewear institution MOSCOT, the super talented Emily King performed for an enthusiastic crowd at the MOSCOT Gallery & Music Space for an amazing MOSCOT Music event. She performed songs from her new album, Switch! With hits like “Already There”, “Distance” and “BIYIMM”, the audience couldn’t get enough and ended the night with an encore chant, to which Emily happily obliged.

Designing the Sound of Tinder

We recently spoke to FastCo Design about the new app sounds we created for Tinder and what’s involved in creating a brand’s sound.

Read the full article here.

Music X Technology: Broods

To help Broods promote their latest single release ‘Heartlines’, and their upcoming headlining US tour, we worked with Microsoft to develop a technology solution that would bring the song to life.

Using the Microsoft Band, the fitness tracker measured lead-singer Georgia Nott’s heart rate as she performed in the video, translating her biodata and energy into a stunning geometric display. We transformed the band’s energy and emotion into a corresponding visual show, creating a data-driven, bio-interactive concert.

A first-of-its-kind integration, fans got to experience the Band powered visuals in real-time when Broods took the technology on the road for their headlining U.S. tour. The Microsoft Band collected information from the artists as they performed and translated that data into visuals in real-time, creating a new level of intimacy with the audience and a one-of-a-kind live music experience.

See more on Microsoft’s Music X Technology program here.

DELQA Receives Three Cannes Lions

We are thrilled and honored to have won our first ‪‎Cannes Lions‬ awards! Our project DELQA with Microsoft has received a Gold Lion for Sound and two Silver Lions for Brand Experience and Digital Installation.

DELQA is an installation that invites the audience to physically go inside the music of critically-acclaimed music producer and artist Matthew Dear.

Using Microsoft Kinect technology, participants can manipulate their surroundings as they explore an ever-evolving world of music and sound. Both the visuals and the music respond intuitively to audience movements and interactions.

See more at: wearelisten.com/delqa

Realiti – Inside the Music of Grimes

For our latest ‪‎Music X Technolgy‬ project with Microsoft we went to Moogfest to catch up with their future thought leaders to discuss the music & technology landscape. As part of the conversation Amos Gaynes (Moog Music Product Specialist), Onyx Ashanti (Sonocybernetic Patternist), EMA (Musician and Multimedia Artist), and Josette Melchor (Gray Area Founder) discussed Moogfest, the music & tech community, and how projects like Realiti – Inside the Music of Grimes are pushing the boundaries of the music experience.

Realiti – Inside the Music of Grimes was an environment that celebrated music, art and technology by offering fans a unique chance to remix the track ‘Realiti’ by Moogfest headliner Grimes. Redefining the music experience, the installation invited visitors to manipulate their surroundings as they explored an ever-evolving world.

See more at: microsoft.com/musicxtech