Author: Listen

Best Brand Experiences of 2017

From amazing VR campaigns to outstanding immersive experiences, we’ve rounded up five of our favorite brand activations and music experiences from 2017.

AMC – Los Pollos Hermanos at SXSW


To promote the third season of Better Call Saul, AMC brought a full-scale replica of the infamous chicken chain, Los Pollos Hermanos, to SXSW 2017. Of all the brand activations that happen at SXSW each year, this is up there as one of the best and most detailed ever.

 

Audi – Enter Sandbox

 

Promoting their Q5 model, Audi developed a virtual reality project called “Enter Sandbox.” Taking their inspiration from a child’s sand castles, they combined a physical installation with VR to enable prospective Audi drivers to test-drive the new car on their very own, self-made track.

 

Gorillaz – Mixed reality mobile app


For the release of the Gorillaz new album, Humanz, the band launched a mixed reality app, combining real world, AR, VR, and 360 environments. Fans were able to explore the Gorillaz house, discover exclusive content, and then capture and share it. Through the app, fans were also invited to the Humanz House Party, an exclusive worldwide listening event which brought fans together across 500 locations.

 

Guinness – Instore VR tasting experience


For the launch of three new beers, West Indies Porter, Hop House 13 Lager, and Guinness Draft, Guinness created a multi-sensory virtual reality experience in Tesco supermarkets across the UK. The experience immersed users among colors, shapes, and sounds that are scientifically proven to enhance the flavor profiles of each beer. An intelligent cup with a built-in chip recognized these movements and triggered various multi-sensory cues to enhance the flavors and aromas of each.

 

The Pink Floyd Exhibition: Their Mortal Remains –
Sound Experience by Sennheiser


Presented by London’s Victoria and Albert museum, with sound by Sennheiser, The Pink Floyd Exhibition: Their Mortal Remains, is an immersive and theatrical journey through Pink Floyd’s extraordinary world. The traveling exhibition draws together many unique artifacts illustrating Pink Floyd’s relationship with music, art, design, technology, and performance. Scaled models of set designs are shown alongside inflatable puppets, music videos, animations, tour programs, and sketches for album covers, offering a look at the process and ambition behind the band’s creative output.

Getting Lost with Washed Out

For the latest Music x Technology project, we worked with Microsoft and Washed Out on their collaboration around Washed Out’s new album, Mister Mellow. The album is his first fully immersive multimedia experience. Every track is accompanied by an original music video, created by 11 different video artists and utilizing several forms of animation, from Claymation and stop-motion, to hand-drawn cartoons.

To take his bold vision even further, we collaborated to produce a dynamic live show, allowing fans to experience in person his “impressionistic view of the world.” The creative team behind the collab turned to Microsoft technology to translate the rich, detailed patchwork of Mister Mellow’s music and visuals into an equally powerful live experience. Advanced live integrations mimic the wide range of artistic styles seen and heard on the album.

Each component of the live show has been designed as an extension of a song and its music video, creating a vivid, sometimes absurd world for fans to explore during his tour. Thanks to the robust output and compact size of the Kinect-powered system, Washed Out will be able to share the experience with fans around the world.

Go behind the scenes:

We’re Hiring!

We are looking for an Account Manager to join our NYC team. The ideal candidate will have over three years experience working across account management, campaign planning and content marketing in an agency or brand environment.

OBJECTIVE

  • Take the drive, passion and experience of Listen and empower clients to use the strength of music and sound to define and build their brand.
  • Work with Partners and the senior management team to support in the management of client programs, developing and delivering on campaign, experiences and other projects.
  • Establish and build key business relationships to help identify new market opportunities.
  • Manage and coordinate key client program activities in accordance with policies, goals, and objectives established by senior management and the Partners.

JOB RESPONSIBILITIES

CAMPAIGN PLANNING

  • Manage delivery of the agency protocol and process for briefing, planning, project management and closeout procedures within the account management discipline
  • Support senior management across account management, campaign planning and management, campaign asset management, reporting
  • Organize all deliverables and ensure a smooth kickoff of projects with all stakeholders
  • Collect and build out project briefs across campaign work streams, including video, editorial and social
  • Support with management of campaign briefings, check-ins and approval meetings with internal teams and stakeholders
  • Manage account team travel requirements
  • Track key actions, notes and responsibilities in all key meetings, circulate & maintain documentation at every step in the process

CLIENT SERVICES

  • Work proactively with the senior management team to provide client needs, continually working to deliver added value through diligence and clear communication.
  • Analyze client briefs preparing background knowledge, research etc. to produce an internal project brief for the campaign planning discipline.
  • Work with the senior accounts team on client presentations to define project scope and ensure each project is delivered to the highest standard.
  • Remain educated on our industry discipline and review important marketplace developments to stay engaged in our clients’ world.
  • Work with the senior accounts team to maintain clear and consistent administration and relevant reporting systems such as; status documents, agendas, budgets; client reports and performance of key accounts.

ESSENTIAL EXPERIENCE / SKILL SET

  • 3 years + agency experience across progressive, youth skewed brands
  • Rigorous project management skills
  • Experience working on digital and content marketing focused campaigns
  • Understanding of what good work looks like, and how to leverage both team and leadership to ensure its delivery
  • Natural entrepreneur, keen to pursue relationships and new business
  • A strong interest in digital, culture, entertainment, technology
  • Proactive, adaptive and passionate about learning and understanding new technologies, platforms and cultural trends
  • Confident communicator
  • Ability to multi-task and handle multiple projects at once
  • A good sense of humor and positive attitude

BONUS POINTS

  • Experience in music and experiential marketing
  • A particular love for a niche music genre

Interested applicants should submit their details and resume here.

 

 

We Talk To Forbes About The Rise Of The Interactive Music Video

Our co-founder Steve Milton spoke to Forbes about some of our Music x Tech collaborations, and the rise of the interactive music video. Article after the jump.

Special Preview: Childish Gambino’s ‘Awaken, My Love!” VR Vinyl Release

Preparing to break a multi-year hiatus, two-time Grammy Award nominee Childish Gambino approached Microsoft with his bold vision to create a new world for his latest release, “Awaken, My Love!”.

The experience is finally here to share with his fans in the form of a VR Vinyl, which will be released via Glassnote Records this Friday (5/19). Join us for a special preview at Rough Trade NY this coming Thursday (5/18). RSVP to attend.

More details on the Music x Technology collaboration can be found here.

Join us at SXSW!

This year we will be hosting two panels at SXSW. Be sure to join us for ‘Designing the Sound of the Future” on Tuesday 14 March and ‘Creating Cultural Impact With Music Collaborations’ on Wednesday 15 March.

Looking forward to seeing you there and exploring the future of music and sound!

 

 

 

 

 

 

Sound & Picture: An Event on Sonic Branding

We’re excited to be a part of the ‘Sound & Picture’ event presented by AIGA/NY and the Museum of Arts and Design.

Founding Partner Steve Milton will join Conor O’Sullivan (Sound Design Lead at Google) and Kevin Perlmutter (EVP Chief of Innovation at Man Made Music) to discuss the partnership of audio and visual designers in crafting sonic identities for product, virtual reality and visual identities. Register now!

Thursday, 9 March 2017
6:30–8:00 pm

Museum of Arts and Design
2 Columbus Circle
New York, NY

Listen To Your Heart

Hear our co-founder Steve Milton chat to Andrea Silenzi about the art of sound branding and how Listen crafted Tinder’s new signature app sounds, during the latest episode of her Why Oh Why podcast. Listen below.

The Psychology Behind the World’s Most Recognizable Sounds

Our Co-Founder Steve Milton recently spoke to WIRED on the thinking behind some of the world’s most recognizable sounds, including Skype, T-Mobile, Nokia and many more.

Emily King @ MOSCOT Music

For the latest Listen produced event for NYC eyewear institution MOSCOT, the super talented Emily King performed for an enthusiastic crowd at the MOSCOT Gallery & Music Space for an amazing MOSCOT Music event. She performed songs from her new album, Switch! With hits like “Already There”, “Distance” and “BIYIMM”, the audience couldn’t get enough and ended the night with an encore chant, to which Emily happily obliged.