Read the full article here.
Read the full article here.
Audi A3’s campaign, #paidmydues, focuses on people determined and working hard in their respective fields, providing them with a platform to tell their stories of struggle and accomplishment that have transformed their lives.
#paidmydues was launched by a live-streamed, full day event from Santa Monica Airport’s hanger 8 on May 7th, gathering an Audi-curated group of 15 creators, musicians, filmmakers, artists, and performers who have paid their dues. Featured creatives include graffiti artist Madsteez, freestyle rapper Oddisee, comedy troupe Upright Citizens Brigade, chef Jordan Kahn, comic book creator Jim Mahfood, DJ Dam-Funk, and animators Oh Yeah Wow, among others. Their stories, creations, and performances encouraged others to do the same with a contagious objective to share the inspiration with others.
With branded content, comes branded music. Listen stepped in and created original music to:
We were happy to “pay our dues” with this project in the ongoing pursuit of helping brands utilize music to strengthen the connection with their audience.
It’s been a few months since we’ve given our blog some love with the latest music, tech, and branding/advertising news from around the web. But that’s all about to change. We look forward to bringing you more of what we’re experiencing and inspired by at the intersection of the music and brands on a regular basis.There’s been a plethora of innovative happenings taking place lately and noteworthy topics catching our eye — such as this Fast Company article taking a close look at Converse’s music and artist partnerships strategy, which goes into detail on how they support musicians without the ‘ick-factor’. In other news, music analytics have become quite the hot topic, receiving increased awareness as they support A&R practices by helping labels predict future hits. And hats off to independent musician Owen Pallett for satisfying studied music folks and Daft Punk fans everywhere with his music theory-based analysis of the genius behind last summer’s dance-pop anthem, “Get Lucky.”While we’re catching you up, we should also mention some work Listen has been involved with lately. We have been supporting Skype on a few music/sound and live event-based projects, such as their Ones to Watch program in conjunction with Live Nation. Featured electro-pop band, Cherub, used Skype to answer fan questions and perform a special set for them in our NYC studio. The Ones To Watch program launched early this year and highlights the very best emerging artists and bands. We also assisted Skype at the TED Conference in Vancouver last March, which included a panel discussion with DIY artist and queen of crowdfunding, Amanda Palmer, alongside Kickstarter co-founder Yancey Strickler. You can check out the full discussion online. More on that later.
Watch this space for more updates! Just don’t call it a comeback.
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