Category: brand activation

Brian Eno and Peter Chilvers Launch Bloom: Open Space in Amsterdam

Several members of the Listen team have spent the past week in Amsterdam gearing up for an ambitious addition to our Music x Technology program with Microsoft. We’re beyond excited to launch Bloom: Open Space with Brian Eno (yes, that one) and his development partner Peter Chilvers at Trafo House, Westergasfabriek.

This installation unlocks the incredible creative power of Microsoft HoloLens, taking Eno and Chilvers’ popular app, also called Bloom, out of 2D and into mixed reality. Working closely with Eno, Chilvers, and the HoloLens team at Microsoft, we were able to bring this generative music and art piece to life — for five days only. After getting fitted for a HoloLens, guests at the installation can use simple gestures to create beautiful and engaging music and art in the air around them.

It’s the first foray into mixed reality both for Eno and for our Music x Tech program. As for what he hopes guests take away from Bloom: Open Space, Eno says, “I would like it if people come away from one of my installations wanting to slow down and take more time… It’s a question of somehow getting people to get into a different gear, to enjoy the pleasure of a slower rate of stimulus, to strike a new relationship with a piece of technology.”

Go behind the scenes of this mixed reality generative music experience in the video above, and check out photos of the installation below. If you’re in Amsterdam, grab a ticket and join us at Bloom: Open Space daily through February 25th.

Best Brand Experiences of 2017

From amazing VR campaigns to outstanding immersive experiences, we’ve rounded up five of our favorite brand activations and music experiences from 2017.

AMC – Los Pollos Hermanos at SXSW


To promote the third season of Better Call Saul, AMC brought a full-scale replica of the infamous chicken chain, Los Pollos Hermanos, to SXSW 2017. Of all the brand activations that happen at SXSW each year, this is up there as one of the best and most detailed ever.

 

Audi – Enter Sandbox

 

Promoting their Q5 model, Audi developed a virtual reality project called “Enter Sandbox.” Taking their inspiration from a child’s sand castles, they combined a physical installation with VR to enable prospective Audi drivers to test-drive the new car on their very own, self-made track.

 

Gorillaz – Mixed reality mobile app


For the release of the Gorillaz new album, Humanz, the band launched a mixed reality app, combining real world, AR, VR, and 360 environments. Fans were able to explore the Gorillaz house, discover exclusive content, and then capture and share it. Through the app, fans were also invited to the Humanz House Party, an exclusive worldwide listening event which brought fans together across 500 locations.

 

Guinness – Instore VR tasting experience


For the launch of three new beers, West Indies Porter, Hop House 13 Lager, and Guinness Draft, Guinness created a multi-sensory virtual reality experience in Tesco supermarkets across the UK. The experience immersed users among colors, shapes, and sounds that are scientifically proven to enhance the flavor profiles of each beer. An intelligent cup with a built-in chip recognized these movements and triggered various multi-sensory cues to enhance the flavors and aromas of each.

 

The Pink Floyd Exhibition: Their Mortal Remains –
Sound Experience by Sennheiser


Presented by London’s Victoria and Albert museum, with sound by Sennheiser, The Pink Floyd Exhibition: Their Mortal Remains, is an immersive and theatrical journey through Pink Floyd’s extraordinary world. The traveling exhibition draws together many unique artifacts illustrating Pink Floyd’s relationship with music, art, design, technology, and performance. Scaled models of set designs are shown alongside inflatable puppets, music videos, animations, tour programs, and sketches for album covers, offering a look at the process and ambition behind the band’s creative output.

Listen Snags 2 Clios

We’re proud to announce that last night at Lincoln Center, Listen took home the two Music Clio Awards we were shortlisted for last month. For our work with Microsoft and Childish Gambino (aka Donald Glover), we snagged the Gold in Partnerships/Collaborations and the Silver in VR.

Part of the Microsoft Music x Technology program, our collaboration included an immersive live experience and VR component around Gambino’s 2016 release, Awaken, My Love!. Working with streamlined Microsoft tech, including Kinect and Azure, we developed PHAROS, a physical and digital experience that fans worldwide could access.

Learn more about PHAROS, or see how the Music x Tech program empowers artists and fans alike. And we’ll see you on stage again next year…

Listen composes music for Skype at X Games Austin 2014

Check out our latest composition work for Skype at X Games Austin 2014. High energy music from Listen was included in videos featuring pro skateboarder Mitchie Brusco and BMX rider Chad Kerley, who took fan questions via Skype video chat and did some tough tricks upon request!

Listen + Skype @ Bonnaroo 2014

Last weekend the Listen crew was on the ground supporting Skype at the amazing Bonnaroo Music and Arts Festival, which took over a farm in the town of Manchester, Tennessee from June 12-15. Nearly 100,000 people attended, and Skype was there to give each of them a chance to get closer to their favorite artists on the lineup.
The Skype Recording Booth, situated next to the Bonnaroo’s iconic ferris wheel with Xbox’s Game Stage on the other side, allowed Bonnaroovians to stop by throughout the festival and record a question for Bonnaroo artists via Skype video message. Selected fan questions were then featured in artist Q&As dubbed Chatting With Artists, which are viewable via Xbox Live and on Bonnaroo’s YouTube channel.

A few of our favorite sessions include CHVRCHESDamon AlbarnCage The ElephantReal Estate, and Umphrey’s McGee.

Skype is also offering a chance to win 2 VIP passes to next year’s Bonnaroo just by signing up for their music newsletter – click here to enter!

The Skype Music Room @ Sasquatch2014

Now that the dust has finally settled from the Sasquatch! Music Festival, we’re ready to reflect on the weekend and the memories we helped make with the Skype Music Room. On day 1 of the festival Irish singer-songwriter, Foy Vance, came by the Music Room to record a Skype Video Message and flex his electronic dance muscle.

Australian rock band, Cloud Control, joined us on the second day of the festival and answered some fan questions using Skype. Watch below as they talk weird fan gifts and meeting Grumpy Cat. They also stopped by the Music Room and we got to see firsthand their gifts in commanding a crowd- it was epic!

The indie rock band, The Lonely Forest, kept the energy and good vibes going for the third and final day of the festival.  They had everyone dancing in the Skype Music Room and invited their fans to play along.

Most importantly, the weekend was a huge success thanks to all of the Sasquatch fans that came to check out the Skype Music Room. We had a great time and saw some fantastic Video Messages remixed in the dome. So what’s next for us? Bonnaroo! If you’re going to be there stop by the Skype booth for your chance to ask artists questions using Skype Video Messages. See you there!

Listen creates The Skype Music Room for Sasquatch 2014

At this weekend’s Sasquatch! music festival, we’re constructing an interactive space that combines original music, mind-bending projections, and uses people as the content. The Skype Music Room allows festival goers to create music in real time using Skype Video Messages as beats through our Digital Sound Interface, easy enough for anyone to use. Check out the video above for our demonstration with Sydney-based indie rock band, Cloud Control. The Skype Music Room lets you be part of the Sasquatch experience in a unique way—whether you’re at the festival, or checking it out from home. All you need to do to become part of it is send a video message (hopefully a fun, friendly one) to Skype_Sasquatch or click here.

Your video can then be turned into music and projected onto the walls of the Skype Music Room for everyone to enjoy.

See you there!

Listen composes music to support Audi A3’s unique #paidmydues campaign

Audi A3’s  campaign, #paidmydues, focuses on people determined and working hard in their respective fields, providing them with a platform to tell their stories of struggle and accomplishment that have transformed their lives.
#paidmydues was launched by a live-streamed, full day event from Santa Monica Airport’s hanger 8 on May 7th, gathering an Audi-curated group of 15 creators, musicians, filmmakers, artists, and performers who have paid their dues. Featured creatives include graffiti artist Madsteez, freestyle rapper Oddisee, comedy troupe Upright Citizens Brigade, chef Jordan Kahn, comic book creator Jim Mahfood, DJ Dam-Funk, and animators Oh Yeah Wow, among others. Their stories, creations, and performances encouraged others to do the same with a contagious objective to share the inspiration with others.

With branded content, comes branded music. Listen stepped in and created original music to:

  • Tie multiple stories together through an original main theme track and six variations in different styles
  • Create music congruent to Audi’s branding
  • Connect with Audi’s target audience

We were happy to “pay our dues” with this project in the ongoing pursuit of helping brands utilize music to strengthen the connection with their audience.

damfunkaudi

LISTEN x TED x Skype – Virtual Choir

Listen works to build brand affinity/ advocacy with TED’s Professional Innovator and Social Connectors audience by driving Skype’s Video innovation and message “It’s amazing what you can achieve when you come together in the moment.”
Grammy award winning composer Eric’s Whitacre’s vision, to conduct a live choir from all corners of the globe at TED’s closing ceremony, is brought to life.

Working with TED, Skype and Eric, Lisetn created a version of Eric’s “Cloudburst” composition and delivered his vision through the world’s first live global choir of 100 choristers and a virtual choir of 30 people, live on Skype from 30 countries

The results, over 520,000 views post-event content

Original Theme Music + Guidelines for Skype’s Ask Simon

Listen created the campaign music guidelines for Skype’s ‘Ask Simon?’ Campaign. Have a listen and you will also hear the original theme music the team scored.