Category: brand partnerships

Brian Eno and Peter Chilvers Launch Bloom: Open Space in Amsterdam

Several members of the Listen team have spent the past week in Amsterdam gearing up for an ambitious addition to our Music x Technology program with Microsoft. We’re beyond excited to launch Bloom: Open Space with Brian Eno (yes, that one) and his development partner Peter Chilvers at Trafo House, Westergasfabriek.

This installation unlocks the incredible creative power of Microsoft HoloLens, taking Eno and Chilvers’ popular app, also called Bloom, out of 2D and into mixed reality. Working closely with Eno, Chilvers, and the HoloLens team at Microsoft, we were able to bring this generative music and art piece to life — for five days only. After getting fitted for a HoloLens, guests at the installation can use simple gestures to create beautiful and engaging music and art in the air around them.

It’s the first foray into mixed reality both for Eno and for our Music x Tech program. As for what he hopes guests take away from Bloom: Open Space, Eno says, “I would like it if people come away from one of my installations wanting to slow down and take more time… It’s a question of somehow getting people to get into a different gear, to enjoy the pleasure of a slower rate of stimulus, to strike a new relationship with a piece of technology.”

Go behind the scenes of this mixed reality generative music experience in the video above, and check out photos of the installation below. If you’re in Amsterdam, grab a ticket and join us at Bloom: Open Space daily through February 25th.

Best Brand Experiences of 2017

From amazing VR campaigns to outstanding immersive experiences, we’ve rounded up five of our favorite brand activations and music experiences from 2017.

AMC – Los Pollos Hermanos at SXSW


To promote the third season of Better Call Saul, AMC brought a full-scale replica of the infamous chicken chain, Los Pollos Hermanos, to SXSW 2017. Of all the brand activations that happen at SXSW each year, this is up there as one of the best and most detailed ever.

 

Audi – Enter Sandbox

 

Promoting their Q5 model, Audi developed a virtual reality project called “Enter Sandbox.” Taking their inspiration from a child’s sand castles, they combined a physical installation with VR to enable prospective Audi drivers to test-drive the new car on their very own, self-made track.

 

Gorillaz – Mixed reality mobile app


For the release of the Gorillaz new album, Humanz, the band launched a mixed reality app, combining real world, AR, VR, and 360 environments. Fans were able to explore the Gorillaz house, discover exclusive content, and then capture and share it. Through the app, fans were also invited to the Humanz House Party, an exclusive worldwide listening event which brought fans together across 500 locations.

 

Guinness – Instore VR tasting experience


For the launch of three new beers, West Indies Porter, Hop House 13 Lager, and Guinness Draft, Guinness created a multi-sensory virtual reality experience in Tesco supermarkets across the UK. The experience immersed users among colors, shapes, and sounds that are scientifically proven to enhance the flavor profiles of each beer. An intelligent cup with a built-in chip recognized these movements and triggered various multi-sensory cues to enhance the flavors and aromas of each.

 

The Pink Floyd Exhibition: Their Mortal Remains –
Sound Experience by Sennheiser


Presented by London’s Victoria and Albert museum, with sound by Sennheiser, The Pink Floyd Exhibition: Their Mortal Remains, is an immersive and theatrical journey through Pink Floyd’s extraordinary world. The traveling exhibition draws together many unique artifacts illustrating Pink Floyd’s relationship with music, art, design, technology, and performance. Scaled models of set designs are shown alongside inflatable puppets, music videos, animations, tour programs, and sketches for album covers, offering a look at the process and ambition behind the band’s creative output.

Listen + Clios: Another One

Call Khaled because we got another one. We’re thrilled to share that Listen has nabbed a Bronze Clio Entertainment Award for our original game created with Microsoft and M83, Meet Me At Go!

The game draws on vintage ’80s arcade styling, and is optimized for touch screens (like the Microsoft Surface). We were inspired by M83 frontman Anthony Gonzalez’s love of gaming to create this retro race game, which was released in place of a music video alongside an 8-bit remix (which we also composed) for his hit song, “Go!.” Play the game here, or read more about the collaboration here.

Listen Snags 2 Clios

We’re proud to announce that last night at Lincoln Center, Listen took home the two Music Clio Awards we were shortlisted for last month. For our work with Microsoft and Childish Gambino (aka Donald Glover), we snagged the Gold in Partnerships/Collaborations and the Silver in VR.

Part of the Microsoft Music x Technology program, our collaboration included an immersive live experience and VR component around Gambino’s 2016 release, Awaken, My Love!. Working with streamlined Microsoft tech, including Kinect and Azure, we developed PHAROS, a physical and digital experience that fans worldwide could access.

Learn more about PHAROS, or see how the Music x Tech program empowers artists and fans alike. And we’ll see you on stage again next year…

Listen Shortlisted for 2 Clio Music Awards

Get the tux out of storage and take your gown to the dry cleaner: Listen has been shortlisted for 2 Clio Music Awards! Both nominations are for our work with Microsoft and Childish Gambino, where we brought artist and brand together to collaborate on an incredible VR album release and concert experience, PHAROS.

This was one of our most ambitious projects to date in the Microsoft Music x Technology program, and we’re thrilled to see our work recognized. Read more about PHAROS and the Music x Tech program, and root for us at the Clios on 9/27 in the Partnerships & Collaborations and Digital/Media Music Marketing categories.

Listen at Cannes

Musicians aren’t following culture; they’re defining it. This week at the Cannes Lions fest, Listen founder Brett Volker is leading a discussion on defining culture through brand and artist collabs (one of our sweet spots). He’ll be speaking with BBC Worldwide’s CMO, Jackie Lee-Joe, and Managing Director of SBTV, Mark Cranwell, about the ways in which their brands have successfully partnered with music artists to empower both creation AND consumption. These two UK media heavyweights sit at different ends of the British entertainment media spectrum, and together possess a wide-angle view of not only how culture is consumed in the UK, but also how brands and artists can – and should – collaborate.

With over 20 years of international marketing experience, as CMO of BBC Worldwide Jackie oversees the entire portfolio of BBC brands and programs, and their overall marketing strategies – from BBC Earth to Doctor Who. As the Managing Director of SBTV, Mark is tasked with growing the music-centric business across their three main pillars: digital agency work, broadcast TV, and film, both at home in the UK and soon, North America.

We Talk To Forbes About The Rise Of The Interactive Music Video

Our co-founder Steve Milton spoke to Forbes about some of our Music x Tech collaborations, and the rise of the interactive music video. Article after the jump.

Skype Lets MKTO Bring the Fans Into Their World

As part of our ongoing work for Skype, we’re helping the brand connect fans and artists through The Ones to Watch with Skype Tour. For the latest episodes, Skype checks in with MKTO, the latest pop band heating up the charts.
Tony Oller and Malcolm Kelley, both former stars of Nickelodeon’s hit show Gigantic, are no strangers to the spotlight. But as part of the Ones to Watch with Skype tour, the boys are experiencing their first time on the road as a headlining band. Skype caught up with MKTO in sunny Orlando to let the band’s biggest fans get closer to the boys they love.  In the videos below they answer questions about their biggest inspirations, their days on set, and how to rise above the haters. There are smiles, tears of joy, backstage hangs, and you can watch it all below.

Turnpike Troubadours Skype with Friends and Fans From the Road

For the latest episode of Ones to Watch, Skype got to catch up with Turnpike Troubadours in Madison, Wisconsin. As a self-proclaimed ‘red dirt’ band from Oklahoma, Turnpike Troubadours are all about staying close to their roots. But it isn’t always easy to stay connected with the ones you love while you’re on the road for months on end. So Skype sat down with the boys to learn more about their beginnings and meet some of the people that helped pave their road to success. Watch below as Turnpike Troubadours use Skype to have a group video chat with their booking agent, Jon, and friends Tim and Jason.

And let’s not forget about the fans! Perhaps just as important as those early influencers in a band’s career, the fans are what make it all happen. And no one knows that better than Turnpike Troubadours. In their second Ones to Watch episode, the band connects with some of their biggest fans over Skype video calls. Below you’ll see them answer questions about their album covers, song-writing process, and more . Check it out!

Listen composes music for Skype at X Games Austin 2014

Check out our latest composition work for Skype at X Games Austin 2014. High energy music from Listen was included in videos featuring pro skateboarder Mitchie Brusco and BMX rider Chad Kerley, who took fan questions via Skype video chat and did some tough tricks upon request!