Category: live streaming

Listen + Skype @ Bonnaroo 2014

Last weekend the Listen crew was on the ground supporting Skype at the amazing Bonnaroo Music and Arts Festival, which took over a farm in the town of Manchester, Tennessee from June 12-15. Nearly 100,000 people attended, and Skype was there to give each of them a chance to get closer to their favorite artists on the lineup.
The Skype Recording Booth, situated next to the Bonnaroo’s iconic ferris wheel with Xbox’s Game Stage on the other side, allowed Bonnaroovians to stop by throughout the festival and record a question for Bonnaroo artists via Skype video message. Selected fan questions were then featured in artist Q&As dubbed Chatting With Artists, which are viewable via Xbox Live and on Bonnaroo’s YouTube channel.

A few of our favorite sessions include CHVRCHESDamon AlbarnCage The ElephantReal Estate, and Umphrey’s McGee.

Skype is also offering a chance to win 2 VIP passes to next year’s Bonnaroo just by signing up for their music newsletter – click here to enter!

Listen composes music to support Audi A3’s unique #paidmydues campaign

Audi A3’s  campaign, #paidmydues, focuses on people determined and working hard in their respective fields, providing them with a platform to tell their stories of struggle and accomplishment that have transformed their lives.
#paidmydues was launched by a live-streamed, full day event from Santa Monica Airport’s hanger 8 on May 7th, gathering an Audi-curated group of 15 creators, musicians, filmmakers, artists, and performers who have paid their dues. Featured creatives include graffiti artist Madsteez, freestyle rapper Oddisee, comedy troupe Upright Citizens Brigade, chef Jordan Kahn, comic book creator Jim Mahfood, DJ Dam-Funk, and animators Oh Yeah Wow, among others. Their stories, creations, and performances encouraged others to do the same with a contagious objective to share the inspiration with others.

With branded content, comes branded music. Listen stepped in and created original music to:

  • Tie multiple stories together through an original main theme track and six variations in different styles
  • Create music congruent to Audi’s branding
  • Connect with Audi’s target audience

We were happy to “pay our dues” with this project in the ongoing pursuit of helping brands utilize music to strengthen the connection with their audience.

damfunkaudi

LISTEN x TED x Skype – Virtual Choir

Listen works to build brand affinity/ advocacy with TED’s Professional Innovator and Social Connectors audience by driving Skype’s Video innovation and message “It’s amazing what you can achieve when you come together in the moment.”
Grammy award winning composer Eric’s Whitacre’s vision, to conduct a live choir from all corners of the globe at TED’s closing ceremony, is brought to life.

Working with TED, Skype and Eric, Lisetn created a version of Eric’s “Cloudburst” composition and delivered his vision through the world’s first live global choir of 100 choristers and a virtual choir of 30 people, live on Skype from 30 countries

The results, over 520,000 views post-event content