Category: sound branding

Sound, the Virgin Way

Listen headed to London in June to attend The Virgin Way, an annual conference bringing together some of the most creative minds in the industry to share thought leadership with global Virgin stakeholders. Listen founders Steve Milton and Brett Volker presented a music strategy highlighting the rich history of music within Virgin Group, the music landscape at large, and how these learnings could be applied to Virgin brand(s), partnerships, and new opportunities. We also presented a set of best practice sonic guidelines for Virgin management and brands to use when considering the use of music, voice, and sound across all their various touchpoints and marketing. We’re excited to see — and hear — this roll out in late 2017 and beyond.

Join us at SXSW!

This year we will be hosting two panels at SXSW. Be sure to join us for ‘Designing the Sound of the Future” on Tuesday 14 March and ‘Creating Cultural Impact With Music Collaborations’ on Wednesday 15 March.

Looking forward to seeing you there and exploring the future of music and sound!

 

 

 

 

 

 

Sound & Picture: An Event on Sonic Branding

We’re excited to be a part of the ‘Sound & Picture’ event presented by AIGA/NY and the Museum of Arts and Design.

Founding Partner Steve Milton will join Conor O’Sullivan (Sound Design Lead at Google) and Kevin Perlmutter (EVP Chief of Innovation at Man Made Music) to discuss the partnership of audio and visual designers in crafting sonic identities for product, virtual reality and visual identities. Register now!

Thursday, 9 March 2017
6:30–8:00 pm

Museum of Arts and Design
2 Columbus Circle
New York, NY

Listen To Your Heart

Hear our co-founder Steve Milton chat to Andrea Silenzi about the art of sound branding and how Listen crafted Tinder’s new signature app sounds, during the latest episode of her Why Oh Why podcast. Listen below.

The Psychology Behind the World’s Most Recognizable Sounds

Our Co-Founder Steve Milton recently spoke to WIRED on the thinking behind some of the world’s most recognizable sounds, including Skype, T-Mobile, Nokia and many more.