© 2017 Listen
Beatport occupies a trusted and influential position in music culture. But with increased competition in the marketplace, Beatport needed to enthusiastically own its role in music culture, develop a concise brand proposition to support it, and communicate this proposition across its many products and audiences.
After a series of interviews, research, and internal workshops, Listen created a strategy playbook to unite the people of Beatport around a common mission and vision: to engage and inspire a new generation of creators and fans.
Our guiding principles empowered Beatport to:
• Align internally with the brand mission and vision
• Inform planning with ways to reach the core audiences
• Inspire new ways to engage and interact with creators and fans
• Ensure consistent brand voice and messaging across channels
• Identify ways to collaborate with other teams