Cisco asked us to create product sounds for Spark’s innovative collaborative tool, the Spark Board: a combination video screen, white board, and call conferencing device.
The goal was to help users work together, seamlessly.
We composed and implemented sounds that are complementary to the Spark Board’s various UI functions, and also differentiate it from competitors.
By articulating the brand values through sound, we came up with a set of product cues that were simple but still future-forward; and that had rich personality, occupying a similar frequency as the human voice.
The sounds feel warm, relatable, and entirely unique to the Cisco Spark Board.