© 2018 Listen
Grandmaster Flash needs no introduction. The godfather of hip-hop and turntablism is a true pioneer.
But as the legendary DJ became more multi-disciplinary in his pursuits, he required a strong brand identity and a future-proofed brand strategy.
We began our partnership with a comprehensive investigation into Grandmaster Flash’s style and image history, as well as current trends in music and branding.
After a series of interviews and creative sessions, we created unique branding for Grandmaster Flash that can live across all his lines of business: tech, fashion, media, live touring, and more.
We also completed a visual style guide for his team and partners, to ensure consistent branding across all touchpoints.
Finally, we built a long-term brand strategy that supports Grandmaster Flash’s multidisciplinary focus, helping identify potential partners in media, tech, and promotion.