© 2016 Listen
To shift brand perception across their entire brand portfolio, Microsoft asked Listen to define an approach to sound and music that would help them play an active role in music culture.
The opportunity was clear to us. Artists all over the world were already enthusiastically using Microsoft technology. And others had creative ambition that could be brought to life with emerging Microsoft technologies.
The multi-year Music x Technology program was born in 2015, featuring a series of events and experiences that bring together artists from all forms to create new work together, earning Microsoft its rightful place in the world of creators, fans, and the music industry at large.
Artist collaborations to fuse music and Microsoft technology, taking the tech into new worlds and mediums. We’ve earned the trust and collaboration of artists such as Broods, Grimes, Phantogram, Matthew Dear, Deadmau5 and Neon Indian.
Determined via a research approach that measures the cultural and perceptual shift among the five million creators the program has reached, the Music x Technology program has shown considerable, quantifiable results for Microsoft.