© 2016 Listen
To celebrate the legendary eyewear brand’s 100-year anniversary, Listen curated and produced a series of intimate, live music events as part of the MOSCOT Music program.
Artists at the MOSCOT Gallery and Music Space included Dee Dee of Dum Dum Girls, Penguin Prison, Delicate Steve, Kevin Garrett, and Emily King.
Forging a partnership between MOSCOT and City Winery, we also co-hosted the first-ever benefit event for Mobileyes, a nonprofit started by Dr. Harvey Moscot to bring quality eyewear and eye care to NYC’s underserved populations.
The event featured renowned guitarist and former SNL bandleader GE Smith performing hits with friends and respected musicians.
These events highlighted MOSCOT’s dedication to giving back to the local community, while bringing people together through the Moscot family’s strong passion for music.
Brand lift, via at-capacity events and shared content online — including the first-ever MOSCOT Music video premiere on Fuse.tv — was considerable, and Listen went on to collaborate a second year with MOSCOT.