© 2016 Listen
We were approached by OnVocal to create a suite of sounds for their flagship product, the Mix360. This innovative product allows users the unprecedented freedom to balance the sound of their headphones, their voice, and the world around them. As a sound-based product, they understood the importance of having compelling, cutting-edge product sounds.
We did extensive research on the competitive landscape, identifying sound trends among key players in the field. This allowed us to make sure our sounds fit into the landscape without blending into the background, balancing user expectations with our unique sound personality.
The suite of sounds consisted of an audio logo to be used across communications and to serve as the Mix 360’s ‘power on’ sound. The core elements of this sound are the sonic “DNA” for the suite of sounds.