© 2017 Listen
Skype is dedicated to bringing people together; they came to Listen to develop a strategic plan around music, hoping to create new opportunities to bring artists into fans’ lives.
Our music strategy for Skype:
• Identifies strategic partners across genres and markets to help recruit new users
• Creates or identifies experiences to excite and engage fans
• Produces an omni-channel content strategy that enables end-to-end engagement opportunities
Skype itself is democratizing, authentic, and approachable. Our strategy elevates these core brand philosophies, empowering artists and fans to experiment, co-create, and share their passion.