Musicians aren’t following culture; they’re defining it. This week at the Cannes Lions fest, Listen founder Brett Volker is leading a discussion on defining culture through brand and artist collabs (one of our sweet spots). He’ll be speaking with BBC Worldwide’s CMO, Jackie Lee-Joe, and Managing Director of SBTV, Mark Cranwell, about the ways in which their brands have successfully partnered with music artists to empower both creation AND consumption. These two UK media heavyweights sit at different ends of the British entertainment media spectrum, and together possess a wide-angle view of not only how culture is consumed in the UK, but also how brands and artists can – and should – collaborate.
With over 20 years of international marketing experience, as CMO of BBC Worldwide Jackie oversees the entire portfolio of BBC brands and programs, and their overall marketing strategies – from BBC Earth to Doctor Who. As the Managing Director of SBTV, Mark is tasked with growing the music-centric business across their three main pillars: digital agency work, broadcast TV, and film, both at home in the UK and soon, North America.