Tag: music x technology

Getting Lost with Washed Out

For the latest Music x Technology project, we worked with Microsoft and Washed Out on their collaboration around Washed Out’s new album, Mister Mellow. The album is his first fully immersive multimedia experience. Every track is accompanied by an original music video, created by 11 different video artists and utilizing several forms of animation, from Claymation and stop-motion, to hand-drawn cartoons.

To take his bold vision even further, we collaborated to produce a dynamic live show, allowing fans to experience in person his “impressionistic view of the world.” The creative team behind the collab turned to Microsoft technology to translate the rich, detailed patchwork of Mister Mellow’s music and visuals into an equally powerful live experience. Advanced live integrations mimic the wide range of artistic styles seen and heard on the album.

Each component of the live show has been designed as an extension of a song and its music video, creating a vivid, sometimes absurd world for fans to explore during his tour. Thanks to the robust output and compact size of the Kinect-powered system, Washed Out will be able to share the experience with fans around the world.

Go behind the scenes: