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Besides being a legendary recording studio, Abbey Road is also home to an advanced R&D incubator, Abbey Road RED. We worked with Microsoft to facilitate the inaugural Abbey Road RED Hackathon.
Nearly 100 participants from around the US and Europe worked for 24 hours straight in the renowned Studio One (usually reserved for orchestral and motion picture soundtrack recordings) to innovate some aspect of the music industry using Microsoft AI.
In the meantime, our crew captured every detail: The encouraging keynotes and coaching sessions, the excited brainstorms, the naps (always in shifts), and the last-minute sprints leading up to team presentations and judging.
The winning team developed a rap-battle training app, Rapple, powered by Microsoft’s Speech to Text API.
We were honored to work with Abbey Road on this technologically and culturally thrilling project. At the end of the hack, we were equally excited to share an empowering story of creative collaboration in a truly remarkable location.