OVERVIEW
Listen worked with Aescape, a new lifestyle robotics company, to develop a sonic brand strategy and suite of product sounds that guide users through an AI-powered massage experience. The goal was to enhance the user journey by making it feel welcoming and helping people feel relaxed and rejuvenated.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Product Experience
OVERVIEW
Listen worked with Aescape, a new lifestyle robotics company, to develop a sonic brand strategy and suite of product sounds that guide users through an AI-powered massage experience. The goal was to enhance the user journey by making it feel welcoming and helping people feel relaxed and rejuvenated.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Product Experience
PROCESS
In order to successfully develop a suite of product sounds heard throughout the massage experience, we needed to begin by defining a distinct sonic palette. Leveraging three key brand attributes — Inviting, Empowering, and Aspirational — we brought the experience to life through concise, textured, and rounded sounds that are calming and don't distract from the sensorial experience.
BRAND DNA
Inviting: Warm, rounded tonalities and major key chords that are welcoming, calming, and not intrusive
Empowering: Full frequency, layered textues with positive, affirming melodies that are delightful at key moments
Aspirational: Dynamic blend of melodic and textural instrumentation that feels fresh and rejuvenating
SOLUTION
We created clear, appealing, and understated sounds designed for repeated playback that's never fatiguing. We balanced warm and crisp textures for clear communication, with slower-paced melodies that ensure the experience is relaxing.
As a result, the user is guided through the entire massage with holistic sounds and music that enhance the multi-sensory experience and help spark a feeling of calming clarity.
IMPACT
Our sonic strategy and sound design for Aescape have helped establish the sonic identity for not only an emerging brand, but a new technological experience, setting the tone with a comprehensive and brand-centered approach to sound design and music that can be applied across product and marketing needs as the brand continues to grow.
PROCESS
In order to successfully develop a suite of product sounds heard throughout the massage experience, we needed to begin by defining a distinct sonic palette. Leveraging three key brand attributes — Inviting, Empowering, and Aspirational — we brought the experience to life through concise, textured, and rounded sounds that are calming and don't distract from the sensorial experience.
BRAND DNA
Inviting: Warm, rounded tonalities and major key chords that are welcoming, calming, and not intrusive
Empowering: Full frequency, layered textues with positive, affirming melodies that are delightful at key moments
Aspirational: Dynamic blend of melodic and textural instrumentation that feels fresh and rejuvenating
SOLUTION
We created clear, appealing, and understated sounds designed for repeated playback that's never fatiguing. We balanced warm and crisp textures for clear communication, with slower-paced melodies that ensure the experience is relaxing.
As a result, the user is guided through the entire massage with holistic sounds and music that enhance the multi-sensory experience and help spark a feeling of calming clarity.
IMPACT
Our sonic strategy and sound design for Aescape have helped establish the sonic identity for not only an emerging brand, but a new technological experience, setting the tone with a comprehensive and brand-centered approach to sound design and music that can be applied across product and marketing needs as the brand continues to grow.