© 2020 Listen
When Airtime launched a brand refresh and pushed an extensive app update, they wanted to include a new sonic identity to match their updated visual and verbal identities.
We worked closely with their team to create new sounds for the app that are unique, distinguishable, ownable, and appealing to the app’s Gen Z demographic.
After completing a deep dive into the brand and its competitors, we interviewed Airtime stakeholders and created a sound brief and sonic mood board.
We then identified a “hero” sound from which we constructed a sonic ecosystem across app functions and notifications.
Our final suite of sounds captures the spirit of the app, emphasizing brand attributes like Connection, Serendipity, Unfiltered, and Fluidity through sounds that are playful, sonically rich, and influenced by contemporary pop music.