We helped audio giant Audacy create a suite of product sounds that reinforces their sound identity across all touchpoints — with special consideration for their mobile app. This effort was part of a larger collaboration with Listen to help define Audacy's full sound identity.
The product sound set subtly references the core melody and instrumental palette of our Audacy sound logo to reinforce brand recognition, while also remaining concise and understated so as not to oversaturate the listening experience over time.
We helped audio giant Audacy create a suite of product sounds that reinforces their sound identity across all touchpoints — with special consideration for their mobile app. This effort was part of a larger collaboration with Listen to help define Audacy's full sound identity.
The product sound set subtly references the core melody and instrumental palette of our Audacy sound logo to reinforce brand recognition, while also remaining concise and understated so as not to oversaturate the listening experience over time.