OVERVIEW
Blurring the lines between the physical and the virtual, Bloom: Open Space is Brian Eno’s first foray into mixed reality, which translates his award-winning app, Bloom, into a generative music experience using the HoloLens.
SERVICES
Sound Design, Artist Partnership
APPLICATION
Installation, Live Experience
AWARDS
Clio Bronze - Music Marketing: Innovation
OVERVIEW
Blurring the lines between the physical and the virtual, Bloom: Open Space is Brian Eno’s first foray into mixed reality, which translates his award-winning app, Bloom, into a generative music experience using the HoloLens.
SERVICES
Sound Design, Artist Partnership
APPLICATION
Installation, Live Experience
AWARDS
Clio Bronze - Music Marketing: Innovation
Collaborating with Eno and his technologist, Peter Chilvers, we brought Bloom to life in Amsterdam, taking it from a solitary experience to a shared one, emphasizing a sense of wonder, calm, and community.
![Bloom Open Space HoloLens experience](http://images.ctfassets.net/hwj1wtw91qpy/5SBdpUeoCp5FuDvuNM7Uxw/a52a31204c3f46761bce109e8a0b6052/Brian_Eno_Bloom_02.jpg?w=0&q=70)
![Bloom Open Space HoloLens experience](http://images.ctfassets.net/hwj1wtw91qpy/5SBdpUeoCp5FuDvuNM7Uxw/a52a31204c3f46761bce109e8a0b6052/Brian_Eno_Bloom_02.jpg?w=0&q=70)
Guests stepped into a central zone surrounded by screens, where they physically experienced Bloom – tapping the air around them to create elaborate patterns and unique melodies with the simplest of gestures.
![Bloom: Open Space installation](http://images.ctfassets.net/hwj1wtw91qpy/1FpksF9aYihrgCQnCcFufq/a8732c1fd573a086e343111fe84ce548/Brian_Eno_Bloom_03.jpg?w=0&q=70)
![Bloom: Open Space installation](http://images.ctfassets.net/hwj1wtw91qpy/1FpksF9aYihrgCQnCcFufq/a8732c1fd573a086e343111fe84ce548/Brian_Eno_Bloom_03.jpg?w=0&q=70)
As users “bloomed” together, each saw and heard not only her blooms, but those of the participants around her. Together, the group composed an ever-changing generative music soundtrack, based on sounds designed by Brian Eno.
![Brian Eno at the launch for Bloom: Open Space in Amsterdam](http://images.ctfassets.net/hwj1wtw91qpy/2IvCzo6wKVmt2BERuQ86zb/7b201066fc3628b4000595e8f14bc1fd/Brian_Eno_Bloom_02.jpg?w=0&q=70)
![Brian Eno at the launch for Bloom: Open Space in Amsterdam](http://images.ctfassets.net/hwj1wtw91qpy/2IvCzo6wKVmt2BERuQ86zb/7b201066fc3628b4000595e8f14bc1fd/Brian_Eno_Bloom_02.jpg?w=0&q=70)
Collaborating with Eno and his technologist, Peter Chilvers, we brought Bloom to life in Amsterdam, taking it from a solitary experience to a shared one, emphasizing a sense of wonder, calm, and community.
![Bloom Open Space HoloLens experience](http://images.ctfassets.net/hwj1wtw91qpy/5SBdpUeoCp5FuDvuNM7Uxw/a52a31204c3f46761bce109e8a0b6052/Brian_Eno_Bloom_02.jpg?w=0&q=70)
![Bloom Open Space HoloLens experience](http://images.ctfassets.net/hwj1wtw91qpy/5SBdpUeoCp5FuDvuNM7Uxw/a52a31204c3f46761bce109e8a0b6052/Brian_Eno_Bloom_02.jpg?w=0&q=70)
Guests stepped into a central zone surrounded by screens, where they physically experienced Bloom – tapping the air around them to create elaborate patterns and unique melodies with the simplest of gestures.
![Bloom: Open Space installation](http://images.ctfassets.net/hwj1wtw91qpy/1FpksF9aYihrgCQnCcFufq/a8732c1fd573a086e343111fe84ce548/Brian_Eno_Bloom_03.jpg?w=0&q=70)
![Bloom: Open Space installation](http://images.ctfassets.net/hwj1wtw91qpy/1FpksF9aYihrgCQnCcFufq/a8732c1fd573a086e343111fe84ce548/Brian_Eno_Bloom_03.jpg?w=0&q=70)
As users “bloomed” together, each saw and heard not only her blooms, but those of the participants around her. Together, the group composed an ever-changing generative music soundtrack, based on sounds designed by Brian Eno.
![Brian Eno at the launch for Bloom: Open Space in Amsterdam](http://images.ctfassets.net/hwj1wtw91qpy/2IvCzo6wKVmt2BERuQ86zb/7b201066fc3628b4000595e8f14bc1fd/Brian_Eno_Bloom_02.jpg?w=0&q=70)
![Brian Eno at the launch for Bloom: Open Space in Amsterdam](http://images.ctfassets.net/hwj1wtw91qpy/2IvCzo6wKVmt2BERuQ86zb/7b201066fc3628b4000595e8f14bc1fd/Brian_Eno_Bloom_02.jpg?w=0&q=70)