© 2020 Listen
Donald Glover, aka Childish Gambino, sought to create a brand new world for his 2016 release, Awaken, My Love!
Working with streamlined Microsoft tech, including Kinect and Azure, we developed an exciting physical and digital experience for fans around the world, known as Pharos.
Thanks to Microsoft’s innovative alternatives to traditional motion-capture, we were able to bring this to life in just weeks instead of months.
After the live experience sold out immediately, Childish Gambino provided fans remote access to the show via 360 degree live performance video.
Fans worldwide continued to unlock and enjoy Pharos via Childish Gambino’s VR vinyl for Awaken, My Love! long after the domed desert concert, creating an immersive longtail of fan engagement.