![Faraday Future front grill](http://images.ctfassets.net/hwj1wtw91qpy/56T0YDVQtkCenH0TwhNUlO/9874ca51ea82cb55b892448ee949d723/Faraday_Future_01.jpg?w=0&q=70)
![Faraday Future front grill](http://images.ctfassets.net/hwj1wtw91qpy/56T0YDVQtkCenH0TwhNUlO/9874ca51ea82cb55b892448ee949d723/Faraday_Future_01.jpg?w=0&q=70)
Faraday Future challenged us to explore what the car of the future might sound like.
Seeking sound concepts for the FF91, their first electric vehicle, Faraday Future looked to us to define the brand’s UX sound strategy and every possible instance the FF91 could or should make sound.
![Faraday Future Parked vehicle tail lights](http://images.ctfassets.net/hwj1wtw91qpy/NWoATphTadP70gjWAoV9S/b4ad574b9c000be4b7599517d87092fd/Faraday_Future_02.jpg?w=0&q=70)
![Faraday Future Parked vehicle tail lights](http://images.ctfassets.net/hwj1wtw91qpy/NWoATphTadP70gjWAoV9S/b4ad574b9c000be4b7599517d87092fd/Faraday_Future_02.jpg?w=0&q=70)
We came up with rich, cinematic sounds inspired by contemporary trends in music and movie sound design.
![Faraday Future driving on the open road](http://images.ctfassets.net/hwj1wtw91qpy/4ydTwHwwnIPxNKMGKWruiB/9493cc40f56a91e63e97405f65bc8782/Faraday_Future_03.jpg?w=0&q=70)
![Faraday Future driving on the open road](http://images.ctfassets.net/hwj1wtw91qpy/4ydTwHwwnIPxNKMGKWruiB/9493cc40f56a91e63e97405f65bc8782/Faraday_Future_03.jpg?w=0&q=70)
Each sound was designed to optimize the vehicle’s safety, meet strict industry regulations, and guide user behavior — while creating an innovative and immersive sonic experience.
![Faraday Future Dashboard and Steering](http://images.ctfassets.net/hwj1wtw91qpy/2gTe9SHB0Tr4BGjWPJ7SZX/01eab7e2e7c2f2a1e05cdd20159d89b3/Faraday_Future_04.jpg?w=0&q=70)
![Faraday Future Dashboard and Steering](http://images.ctfassets.net/hwj1wtw91qpy/2gTe9SHB0Tr4BGjWPJ7SZX/01eab7e2e7c2f2a1e05cdd20159d89b3/Faraday_Future_04.jpg?w=0&q=70)
Product Sounds
Faraday Future challenged us to explore what the car of the future might sound like.
Seeking sound concepts for the FF91, their first electric vehicle, Faraday Future looked to us to define the brand’s UX sound strategy and every possible instance the FF91 could or should make sound.
![Faraday Future Parked vehicle tail lights](http://images.ctfassets.net/hwj1wtw91qpy/NWoATphTadP70gjWAoV9S/b4ad574b9c000be4b7599517d87092fd/Faraday_Future_02.jpg?w=0&q=70)
![Faraday Future Parked vehicle tail lights](http://images.ctfassets.net/hwj1wtw91qpy/NWoATphTadP70gjWAoV9S/b4ad574b9c000be4b7599517d87092fd/Faraday_Future_02.jpg?w=0&q=70)
We came up with rich, cinematic sounds inspired by contemporary trends in music and movie sound design.
![Faraday Future driving on the open road](http://images.ctfassets.net/hwj1wtw91qpy/4ydTwHwwnIPxNKMGKWruiB/9493cc40f56a91e63e97405f65bc8782/Faraday_Future_03.jpg?w=0&q=70)
![Faraday Future driving on the open road](http://images.ctfassets.net/hwj1wtw91qpy/4ydTwHwwnIPxNKMGKWruiB/9493cc40f56a91e63e97405f65bc8782/Faraday_Future_03.jpg?w=0&q=70)
Each sound was designed to optimize the vehicle’s safety, meet strict industry regulations, and guide user behavior — while creating an innovative and immersive sonic experience.
![Faraday Future Dashboard and Steering](http://images.ctfassets.net/hwj1wtw91qpy/2gTe9SHB0Tr4BGjWPJ7SZX/01eab7e2e7c2f2a1e05cdd20159d89b3/Faraday_Future_04.jpg?w=0&q=70)
![Faraday Future Dashboard and Steering](http://images.ctfassets.net/hwj1wtw91qpy/2gTe9SHB0Tr4BGjWPJ7SZX/01eab7e2e7c2f2a1e05cdd20159d89b3/Faraday_Future_04.jpg?w=0&q=70)
Product Sounds