Faraday Future

Faraday Future challenged us to explore what the car of the future might sound like.

Seeking sound concepts for the FF91, their first electric vehicle, Faraday Future looked to us to define the brand’s UX sound strategy and every possible instance the FF91 could or should make sound.

We came up with rich, cinematic sounds inspired by contemporary trends in music and movie sound design.

Each sound was designed to optimize the vehicle’s safety, meet strict industry regulations, and guide user behavior — while creating an innovative and immersive sonic experience.

Product Sounds

AI Engaged
Incoming Call
UI Select
ADAS Alert
Turn Signal