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The Petersen Automotive Museum wanted to celebrate their 25th Anniversary in real Hollywood fashion. So we worked closely with the museum and tech partner Microsoft to develop a unique mixed reality experience that highlights two iconic vehicles in their collection: The Warthog from Halo and the DeLorean Time Machine from Back to the Future.
We crafted a HoloLens-powered experience that gives fans a detailed look at two incredible vehicles, immersing them in these futuristic worlds — right in the middle of the museum.
Building the app in lockstep with Halo’s creative studio, 343, we were able to access creative and talent to bring this legendary game to life around the Warthog.
We also tapped Back to the Future writer and co-creator, Bob Gale, to help shape and narrate the experience, bringing additional authenticity to the project.
Worlds Reimagined is up at the Petersen through May 2020. Learn more here.