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French electronic artists M83 wanted to go beyond the traditional music video. With help from Microsoft, we transformed their song “Go!” into an interactive game.
Inspired by the 8-bit remix of “Go!” and frontman Anthony Gonzalez’s love for vintage arcade games, we built “Meet Me at Go!” a fast-paced racing game optimized for touch-screen machines like the Microsoft Surface.
The retro-futuristic game-scape mimics the sounds and themes of the song itself, allowing fans to experience M83’s music in an entirely new way.
Part of Microsoft’s Music x Technology program (see microsoft.com/inculture for more), “Meet Me at Go!” highlights Microsoft tech as a powerful tool for engaging fans around a music release, empowering artists and fans alike to explore new frontiers in music.