![David Beckham talking about Otro in a sports bar](http://images.ctfassets.net/hwj1wtw91qpy/2okLgMxknPzHDXeCl7WquQ/980efb7894b445643e64da1bd3af6fef/Otro_01.jpg?w=0&q=70)
![David Beckham talking about Otro in a sports bar](http://images.ctfassets.net/hwj1wtw91qpy/2okLgMxknPzHDXeCl7WquQ/980efb7894b445643e64da1bd3af6fef/Otro_01.jpg?w=0&q=70)
To help Otro launch their new product, we created an entire suite of unique and ownable sounds. Our engaging audio upgraded the brand's user experience and increased interactions, helping the football insider’s content feel memorable and distinct.
![David Beckham football legend](http://images.ctfassets.net/hwj1wtw91qpy/1QPuDlfL24mW4nJm0dHhqx/ebe395cde9b74dcea3ad9bff27183a16/Otro_02.jpg?w=0&q=70)
![David Beckham football legend](http://images.ctfassets.net/hwj1wtw91qpy/1QPuDlfL24mW4nJm0dHhqx/ebe395cde9b74dcea3ad9bff27183a16/Otro_02.jpg?w=0&q=70)
Featuring heart-pounding percussion and cinematic sound design, our sound strategy added a dynamic new dimension to Otro’s entire user experience.
![Sound Engineer with a soundboard](http://images.ctfassets.net/hwj1wtw91qpy/4g3I6iDl8cS2o0skAA4WRq/13675e3e01657b8b3684b61827a7f08f/Otro_03.jpg?w=0&q=70)
![Sound Engineer with a soundboard](http://images.ctfassets.net/hwj1wtw91qpy/4g3I6iDl8cS2o0skAA4WRq/13675e3e01657b8b3684b61827a7f08f/Otro_03.jpg?w=0&q=70)
We complimented this approach with an energetic music identity that blurs the line between contemporary dance beats and hip hop.
![Otro app on mobile](http://images.ctfassets.net/hwj1wtw91qpy/GuV5eTAv6KCjZZLpTwGml/532d8fe4fdce41bbdca45fdd14ddc25f/Otro_04.jpg?w=0&q=70)
![Otro app on mobile](http://images.ctfassets.net/hwj1wtw91qpy/GuV5eTAv6KCjZZLpTwGml/532d8fe4fdce41bbdca45fdd14ddc25f/Otro_04.jpg?w=0&q=70)
The product sounds developed for their app bring rhythm and pulse to the user experience. Sounds that are played in succession are meant to feel paired.
To help Otro launch their new product, we created an entire suite of unique and ownable sounds. Our engaging audio upgraded the brand's user experience and increased interactions, helping the football insider’s content feel memorable and distinct.
![David Beckham football legend](http://images.ctfassets.net/hwj1wtw91qpy/1QPuDlfL24mW4nJm0dHhqx/ebe395cde9b74dcea3ad9bff27183a16/Otro_02.jpg?w=0&q=70)
![David Beckham football legend](http://images.ctfassets.net/hwj1wtw91qpy/1QPuDlfL24mW4nJm0dHhqx/ebe395cde9b74dcea3ad9bff27183a16/Otro_02.jpg?w=0&q=70)
Featuring heart-pounding percussion and cinematic sound design, our sound strategy added a dynamic new dimension to Otro’s entire user experience.
![Sound Engineer with a soundboard](http://images.ctfassets.net/hwj1wtw91qpy/4g3I6iDl8cS2o0skAA4WRq/13675e3e01657b8b3684b61827a7f08f/Otro_03.jpg?w=0&q=70)
![Sound Engineer with a soundboard](http://images.ctfassets.net/hwj1wtw91qpy/4g3I6iDl8cS2o0skAA4WRq/13675e3e01657b8b3684b61827a7f08f/Otro_03.jpg?w=0&q=70)
We complimented this approach with an energetic music identity that blurs the line between contemporary dance beats and hip hop.
![Otro app on mobile](http://images.ctfassets.net/hwj1wtw91qpy/GuV5eTAv6KCjZZLpTwGml/532d8fe4fdce41bbdca45fdd14ddc25f/Otro_04.jpg?w=0&q=70)
![Otro app on mobile](http://images.ctfassets.net/hwj1wtw91qpy/GuV5eTAv6KCjZZLpTwGml/532d8fe4fdce41bbdca45fdd14ddc25f/Otro_04.jpg?w=0&q=70)
The product sounds developed for their app bring rhythm and pulse to the user experience. Sounds that are played in succession are meant to feel paired.