Radio.com is Entercom’s consumer-facing platform. To unify their broadcast experience that's made up of hundreds of radio stations, podcasts, and exclusive on-demand audio, video, and editorial content, we crafted a sweeping sonic identity for the brand. The audio overhaul featured a sound logo, in-depth music strategy, suite of product sounds, and a complete set of brand sound guidelines.
We developed a flexible and encompassing sound identity, from news, sports, and podcasts to classic rock, urban, country music, and beyond.
The product sound set subtly references the core melody and instrumental palette to continually reinforce brand recognition, while also remaining brief and understated to not oversaturate the listening experience over time.
Our palatte features diverse arrangements and instrumentation. It subtley reinforces Radio.com’s niche and recognizable brand, while remaining understated, never oversaturating the listening experience.
Radio.com is Entercom’s consumer-facing platform. To unify their broadcast experience that's made up of hundreds of radio stations, podcasts, and exclusive on-demand audio, video, and editorial content, we crafted a sweeping sonic identity for the brand. The audio overhaul featured a sound logo, in-depth music strategy, suite of product sounds, and a complete set of brand sound guidelines.
We developed a flexible and encompassing sound identity, from news, sports, and podcasts to classic rock, urban, country music, and beyond.
The product sound set subtly references the core melody and instrumental palette to continually reinforce brand recognition, while also remaining brief and understated to not oversaturate the listening experience over time.
Our palatte features diverse arrangements and instrumentation. It subtley reinforces Radio.com’s niche and recognizable brand, while remaining understated, never oversaturating the listening experience.