Listen crafted a comprehensive sound identity that aligned to Sephora's bold new brand vision, exemplified in the marketing campaign, "We Belong To Something Beautiful.”


Sound Logo, Sonic Brand Strategy, Music Strategy


Digital Advertising, Social Media, In-Store Experience

For Sephora's Sound Logo, we sought to capture sounds of humanity and vulnerability by combining samples from actual makeup kits with uplifting vocal elements and open-ended musical compositions.

We complemented the logo with a music identity based on intimate compositions and warm textures, which came to life across all media and at 2,600 Sephora store locations worldwide.

You'll hear our music composition and supervision guidelines across Sephora's social media as well as in all of their high-profile campaigns.