OVERVIEW
With over 300 million users globally, Skype is one of the world’s most recognized brands. We worked with the beloved company to update their iconic sound set, building brand equity and enhancing their user experience.
SERVICES
Sound Logo, UX/Product Sound Design, Sonic Brand Strategy
APPLICATIONS
Mobile App, Desktop App, Digital Content
OVERVIEW
With over 300 million users globally, Skype is one of the world’s most recognized brands. We worked with the beloved company to update their iconic sound set, building brand equity and enhancing their user experience.
SERVICES
Sound Logo, UX/Product Sound Design, Sonic Brand Strategy
APPLICATIONS
Mobile App, Desktop App, Digital Content
As Skype has grown from stand-alone product to multidimensional brand, it was clear that there was rich potential for their current sound set to evolve.
Skype’s popularity made it crucial to keep brand sounds familiar while still ushering them into a new era.
First, we identified the core ingredients that make Skype unique and distinct. Then, we updated their sounds while maintaining these through lines.
Later, we even explored what Skype would sound like in the workplace with Skype for Business.
As Skype has grown from stand-alone product to multidimensional brand, it was clear that there was rich potential for their current sound set to evolve.
Skype’s popularity made it crucial to keep brand sounds familiar while still ushering them into a new era.
First, we identified the core ingredients that make Skype unique and distinct. Then, we updated their sounds while maintaining these through lines.
Later, we even explored what Skype would sound like in the workplace with Skype for Business.