OVERVIEW
Listen crafted an immersive, spatial audio experience for Audiotopia, Spotify's worldwide end of year virtual event. Working with Spotify's visual and animation partners, we created soundtracks for a series of 3D digital environments, that combined original music, sound design, and spatial audio mixing techniques to transport event attendees into a festival-like digital environment and transition between different virtual stages featuring music performances and keynote speakers.
OVERVIEW
Listen crafted an immersive, spatial audio experience for Audiotopia, Spotify's worldwide end of year virtual event. Working with Spotify's visual and animation partners, we created soundtracks for a series of 3D digital environments, that combined original music, sound design, and spatial audio mixing techniques to transport event attendees into a festival-like digital environment and transition between different virtual stages featuring music performances and keynote speakers.
SERVICES
Immersive Sound Design, Spatial Audio, Music
APPLICATION
Digital Experience, Virtual Event
OPPORTUNITY
With the challenge of creating a real-time virtual event for Spotify employees located across the globe, we needed to elevate the digital experience with immersive sound that might help attendees feel more connected and present in one place together.
Our aim was to create a soundscape that drives the dynamic visual experience, taking the attendees on a journey that builds excitement and anticipation as they navigate through each thematic event stage — Earth, Crystal, Nomad, and City.
PROCESS
To define the unique spatial environment of each stage, we designed four custom soundscapes that amplify their different natural and physical qualities. We began our process by recording real world location sounds that could be applied to each immersive soundscape.
MUSIC
Minimal house music that builds in energy as visitors navigate through the experience.
SOUND DESIGN
Earth Stage: Warm, lush - rivers, rain and birdsong
Crystal Stage: Bright, crystalline - cold, high frequency elements
Nomad Stage: Dry, arid - sand, wind
City Stage: Busy, noisy - Sirens, phones, crowds
SOLUTION
Through an iterative process working with the Spotify team, we refined the 3D soundscapes to tightly sync to virtual camera edits for each stage, and composed a minimal house track that served as a overarching theme to the event, which boosted the energy and mood as attendees navigated between stages and helped to convey a sense of collective presence within the digital experience.
IMPACT
Audiotopia brought together Spotify employees from around the globe to share in what they love — music and connection. The spatial audio experience served as a key focal point for the event, sending attendees on an immersive audio-driven journey and bringing them closer together through a shared experience.
SERVICES
Immersive Sound Design, Spatial Audio, Music
APPLICATION
Digital Experience, Virtual Event
OPPORTUNITY
With the challenge of creating a real-time virtual event for Spotify employees located across the globe, we needed to elevate the digital experience with immersive sound that might help attendees feel more connected and present in one place together.
Our aim was to create a soundscape that drives the dynamic visual experience, taking the attendees on a journey that builds excitement and anticipation as they navigate through each thematic event stage — Earth, Crystal, Nomad, and City.
PROCESS
To define the unique spatial environment of each stage, we designed four custom soundscapes that amplify their different natural and physical qualities. We began our process by recording real world location sounds that could be applied to each immersive soundscape.
MUSIC
Minimal house music that builds in energy as visitors navigate through the experience.
SOUND DESIGN
Earth Stage: Warm, lush - rivers, rain and birdsong
Crystal Stage: Bright, crystalline - cold, high frequency elements
Nomad Stage: Dry, arid - sand, wind
City Stage: Busy, noisy - Sirens, phones, crowds
SOLUTION
Through an iterative process working with the Spotify team, we refined the 3D soundscapes to tightly sync to virtual camera edits for each stage, and composed a minimal house track that served as a overarching theme to the event, which boosted the energy and mood as attendees navigated between stages and helped to convey a sense of collective presence within the digital experience.
IMPACT
Audiotopia brought together Spotify employees from around the globe to share in what they love — music and connection. The spatial audio experience served as a key focal point for the event, sending attendees on an immersive audio-driven journey and bringing them closer together through a shared experience.