© 2020 Listen
Tinder came to us in 2016, wanting to integrate sound into their incredibly popular dating app.
We sought to create a sound identity both distinct and ownable, that would resonate with Tinder’s 500+ million users across 200 countries.
After gleaning insights and identifying trends within the dating app category, we identified key moments in the Tinder user experience that could use amplification and celebration via sound.
Since Tinder is focused on driving new encounters, we wanted to capture that unique sense of optimism across all our sounds.
They’re absolutely of the moment, and have gained not only wide acclaim from users and tech press worldwide, but a place within the pop culture lexicon.