OVERVIEW
In 2016, Tinder, the incredibly popular dating app, came to us in search of distinct and ownable sounds that would resonate with over 75 million users across 200 countries.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Mobile App
OVERVIEW
In 2016, Tinder, the incredibly popular dating app, came to us in search of distinct and ownable sounds that would resonate with over 75 million users across 200 countries.
SERVICES
UX/Product Sound Design, Sonic Brand Strategy
APPLICATION
Mobile App
![dancing girl](http://images.ctfassets.net/hwj1wtw91qpy/2syCRTecOpqlZSwyOvWgE8/8082f0d2a51685cf180fdf3259365930/Tinder_02.jpg?w=0&q=70)
![dancing girl](http://images.ctfassets.net/hwj1wtw91qpy/2syCRTecOpqlZSwyOvWgE8/8082f0d2a51685cf180fdf3259365930/Tinder_02.jpg?w=0&q=70)
After gleaning insights and identifying dating app trends, we crafted optimistic sounds that captured Tinder's principle of driving new possibilities.
![Tinder applications](http://images.ctfassets.net/hwj1wtw91qpy/3b2Hgm13IB1JHDxuOluSHi/9f79266b6aa9168b33ee91e0e8b03782/Tinder_03.jpg?w=0&q=70)
![Tinder applications](http://images.ctfassets.net/hwj1wtw91qpy/3b2Hgm13IB1JHDxuOluSHi/9f79266b6aa9168b33ee91e0e8b03782/Tinder_03.jpg?w=0&q=70)
![Boy and girl are climbing a fencing](http://images.ctfassets.net/hwj1wtw91qpy/7J8RFRzFy2IPAT6Ov49VYf/0be38718334c710bfe2d9d3c83eaf8ab/Tinder_04.jpg?w=0&q=70)
![Boy and girl are climbing a fencing](http://images.ctfassets.net/hwj1wtw91qpy/7J8RFRzFy2IPAT6Ov49VYf/0be38718334c710bfe2d9d3c83eaf8ab/Tinder_04.jpg?w=0&q=70)
The sounds are absolutely of the moment and have since gained wide acclaim from users and tech press alike.
![Single not sorry](http://images.ctfassets.net/hwj1wtw91qpy/7HXd0pmhJy4No0SoHB5DBm/34e0112fda64d4a0f616ddc15ecf6e70/Tinder_01.jpg?w=0&q=70)
![Single not sorry](http://images.ctfassets.net/hwj1wtw91qpy/7HXd0pmhJy4No0SoHB5DBm/34e0112fda64d4a0f616ddc15ecf6e70/Tinder_01.jpg?w=0&q=70)
![dancing girl](http://images.ctfassets.net/hwj1wtw91qpy/2syCRTecOpqlZSwyOvWgE8/8082f0d2a51685cf180fdf3259365930/Tinder_02.jpg?w=0&q=70)
![dancing girl](http://images.ctfassets.net/hwj1wtw91qpy/2syCRTecOpqlZSwyOvWgE8/8082f0d2a51685cf180fdf3259365930/Tinder_02.jpg?w=0&q=70)
After gleaning insights and identifying dating app trends, we crafted optimistic sounds that captured Tinder's principle of driving new possibilities.
![Tinder applications](http://images.ctfassets.net/hwj1wtw91qpy/3b2Hgm13IB1JHDxuOluSHi/9f79266b6aa9168b33ee91e0e8b03782/Tinder_03.jpg?w=0&q=70)
![Tinder applications](http://images.ctfassets.net/hwj1wtw91qpy/3b2Hgm13IB1JHDxuOluSHi/9f79266b6aa9168b33ee91e0e8b03782/Tinder_03.jpg?w=0&q=70)
![Boy and girl are climbing a fencing](http://images.ctfassets.net/hwj1wtw91qpy/7J8RFRzFy2IPAT6Ov49VYf/0be38718334c710bfe2d9d3c83eaf8ab/Tinder_04.jpg?w=0&q=70)
![Boy and girl are climbing a fencing](http://images.ctfassets.net/hwj1wtw91qpy/7J8RFRzFy2IPAT6Ov49VYf/0be38718334c710bfe2d9d3c83eaf8ab/Tinder_04.jpg?w=0&q=70)
The sounds are absolutely of the moment and have since gained wide acclaim from users and tech press alike.
![Single not sorry](http://images.ctfassets.net/hwj1wtw91qpy/7HXd0pmhJy4No0SoHB5DBm/34e0112fda64d4a0f616ddc15ecf6e70/Tinder_01.jpg?w=0&q=70)
![Single not sorry](http://images.ctfassets.net/hwj1wtw91qpy/7HXd0pmhJy4No0SoHB5DBm/34e0112fda64d4a0f616ddc15ecf6e70/Tinder_01.jpg?w=0&q=70)