The audio streaming platform TuneIn was looking to refine their sonic identity with flexible sounds that worked across all of their content verticles, while also reinforcing their status as the premier destination for lean-in listening and transformative experiences.

Through close analysis of key competitors and best practices, we determined key opportunities for TuneIn's sound. Our creative process gave rise to a concise sound logo as well as mobile app and voice assistants.

We made instrumental and vocal adaptations in varying lengths for TuneIn's range of channels and at all touchpoints where the brand identity might show up.