OVERVIEW
To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.
SERVICES
Sound Logo, Brand Anthem, Sonic Brand Strategy, Music Strategy, Branded Voice Strategy
APPLICATION
TV Commercials, Audio Advertising, Social Media, Digital Content
OVERVIEW
To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.
SERVICES
Sound Logo, Brand Anthem, Sonic Brand Strategy, Music Strategy, Branded Voice Strategy
APPLICATION
TV Commercials, Audio Advertising, Social Media, Digital Content
Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.
We brought it all to life with the Virgin brand anthem.
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.
Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.
We brought it all to life with the Virgin brand anthem.
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.