© 2020 Listen
Virgin asked Listen to investigate how the company could have a more meaningful impact in music, across its many brands.
After a thorough investigation into the rich history of music within Virgin Group, and the music landscape at large, we presented a music strategy that would elevate and complement all lines of business.
Listen also delivered sonic guidelines for Virgin management to use when considering the use of music, voice, and sound across various touchpoints and marketing.
The Virgin MasterBrand now has an actionable, strategic plan in place to both impact and work within the music ecosystem.