OVERVIEW
To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.
SERVICES
Sound Logo, Brand Anthem, Sonic Brand Strategy, Music Strategy, Branded Voice Strategy
APPLICATION
TV Commercials, Audio Advertising, Social Media, Digital Content
OVERVIEW
To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.
SERVICES
Sound Logo, Brand Anthem, Sonic Brand Strategy, Music Strategy, Branded Voice Strategy
APPLICATION
TV Commercials, Audio Advertising, Social Media, Digital Content
![The Sound of Virgin circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/70JKNcvarFDffGbvSjt2D7/71219584e47330d584e5b9ba5ce4b28d/Virgin_Music_Strategy_01.jpg?w=0&q=70)
![The Sound of Virgin circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/70JKNcvarFDffGbvSjt2D7/71219584e47330d584e5b9ba5ce4b28d/Virgin_Music_Strategy_01.jpg?w=0&q=70)
![Virgin through and inflight party with DJ](http://images.ctfassets.net/hwj1wtw91qpy/6xCtkD3ZX2n4Oakdp2Ewo9/5b252b614facc07bf4bfe2a6ff6c7a91/Virgin_Music_Strategy_02.jpg?w=0&q=70)
![Virgin through and inflight party with DJ](http://images.ctfassets.net/hwj1wtw91qpy/6xCtkD3ZX2n4Oakdp2Ewo9/5b252b614facc07bf4bfe2a6ff6c7a91/Virgin_Music_Strategy_02.jpg?w=0&q=70)
Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.
![The beat we broadcast circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/4ba6o7BrJCjwnXCUk5TcQE/11d3b97af1ff552ee5ca6fe76e6ca398/Virgin_Music_Strategy_03.jpg?w=0&q=70)
![The beat we broadcast circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/4ba6o7BrJCjwnXCUk5TcQE/11d3b97af1ff552ee5ca6fe76e6ca398/Virgin_Music_Strategy_03.jpg?w=0&q=70)
We brought it all to life with the Virgin brand anthem.
![Virgin TVC campaign of a boy on a train](http://images.ctfassets.net/hwj1wtw91qpy/22eQKeHB2EFxnMSLpa4MQG/76bd764235665ced821e695bfec9fd3f/Virgin_Music_Strategy_04.jpg?w=0&q=70)
![Virgin TVC campaign of a boy on a train](http://images.ctfassets.net/hwj1wtw91qpy/22eQKeHB2EFxnMSLpa4MQG/76bd764235665ced821e695bfec9fd3f/Virgin_Music_Strategy_04.jpg?w=0&q=70)
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.
![The Sound of Virgin circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/70JKNcvarFDffGbvSjt2D7/71219584e47330d584e5b9ba5ce4b28d/Virgin_Music_Strategy_01.jpg?w=0&q=70)
![The Sound of Virgin circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/70JKNcvarFDffGbvSjt2D7/71219584e47330d584e5b9ba5ce4b28d/Virgin_Music_Strategy_01.jpg?w=0&q=70)
![Virgin through and inflight party with DJ](http://images.ctfassets.net/hwj1wtw91qpy/6xCtkD3ZX2n4Oakdp2Ewo9/5b252b614facc07bf4bfe2a6ff6c7a91/Virgin_Music_Strategy_02.jpg?w=0&q=70)
![Virgin through and inflight party with DJ](http://images.ctfassets.net/hwj1wtw91qpy/6xCtkD3ZX2n4Oakdp2Ewo9/5b252b614facc07bf4bfe2a6ff6c7a91/Virgin_Music_Strategy_02.jpg?w=0&q=70)
Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.
![The beat we broadcast circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/4ba6o7BrJCjwnXCUk5TcQE/11d3b97af1ff552ee5ca6fe76e6ca398/Virgin_Music_Strategy_03.jpg?w=0&q=70)
![The beat we broadcast circular graphic](http://images.ctfassets.net/hwj1wtw91qpy/4ba6o7BrJCjwnXCUk5TcQE/11d3b97af1ff552ee5ca6fe76e6ca398/Virgin_Music_Strategy_03.jpg?w=0&q=70)
We brought it all to life with the Virgin brand anthem.
![Virgin TVC campaign of a boy on a train](http://images.ctfassets.net/hwj1wtw91qpy/22eQKeHB2EFxnMSLpa4MQG/76bd764235665ced821e695bfec9fd3f/Virgin_Music_Strategy_04.jpg?w=0&q=70)
![Virgin TVC campaign of a boy on a train](http://images.ctfassets.net/hwj1wtw91qpy/22eQKeHB2EFxnMSLpa4MQG/76bd764235665ced821e695bfec9fd3f/Virgin_Music_Strategy_04.jpg?w=0&q=70)
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.