To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.


Sound Logo, Brand Anthem, Sonic Brand Strategy, Music Strategy, Branded Voice Strategy


TV Commercials, Audio Advertising, Social Media, Digital Content

Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.

We brought it all to life with the Virgin brand anthem.

Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.