To craft a complete sound identity for Virgin that included guidance across all its subbrands, we leveraged the brand’s rich and iconic musical history. We came up with a pointed strategy for music, voice, and sound.

Virgin’s eclectic musical identity bridged indie rock and contemporary pop and featured detailed guardrails for composition and curation.

We brought it all to life with the Virgin brand anthem.

Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.