![Virgin logo on red background](http://images.ctfassets.net/hwj1wtw91qpy/48O5nc4sJpLfwzVD7FIfpK/1e69b5b1d5ab27716c42fe3ee4f4715d/Virgin_Podcast_01.jpg?w=0&q=70)
![Virgin logo on red background](http://images.ctfassets.net/hwj1wtw91qpy/48O5nc4sJpLfwzVD7FIfpK/1e69b5b1d5ab27716c42fe3ee4f4715d/Virgin_Podcast_01.jpg?w=0&q=70)
We created a full identity for Virgin's owned podcasts, with a flexible music and sound system to help bring their podcasts to life.
![Silhouette of Richard Branson against glowing virgin media logo](http://images.ctfassets.net/hwj1wtw91qpy/ZfTmcVKE53QDVwzaOIRAV/a658a15d3f2c7d42755153420c445574/Virgin_Podcast_02.jpg?w=0&q=70)
![Silhouette of Richard Branson against glowing virgin media logo](http://images.ctfassets.net/hwj1wtw91qpy/ZfTmcVKE53QDVwzaOIRAV/a658a15d3f2c7d42755153420c445574/Virgin_Podcast_02.jpg?w=0&q=70)
The Virgin brand is distinct and far reaching and this identity needed to be flexible enough to span touchpoints while also remaining unmistakably Virgin.
![Virgin Lindy Klim mediation TVC Still](http://images.ctfassets.net/hwj1wtw91qpy/6rF3Ktkyu9Cg7htCS3qPx2/0ab58d3e4941ddcf4ccae0db24d523fe/Virgin_Podcast_03.jpg?w=0&q=70)
![Virgin Lindy Klim mediation TVC Still](http://images.ctfassets.net/hwj1wtw91qpy/6rF3Ktkyu9Cg7htCS3qPx2/0ab58d3e4941ddcf4ccae0db24d523fe/Virgin_Podcast_03.jpg?w=0&q=70)
The end result was a toolkit including an ownable sound logo and brand anthem with bespoke variations tailored to a wide vairiety of content types.
![richard branson drinking coffee with thumbs up](http://images.ctfassets.net/hwj1wtw91qpy/4e2LcIlRFwPf8cbDyB8Y1g/6e988d72f6eb84820ad162224355d84d/Virgin_Podcast_04.jpg?w=0&q=70)
![richard branson drinking coffee with thumbs up](http://images.ctfassets.net/hwj1wtw91qpy/4e2LcIlRFwPf8cbDyB8Y1g/6e988d72f6eb84820ad162224355d84d/Virgin_Podcast_04.jpg?w=0&q=70)
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.
We created a full identity for Virgin's owned podcasts, with a flexible music and sound system to help bring their podcasts to life.
![Silhouette of Richard Branson against glowing virgin media logo](http://images.ctfassets.net/hwj1wtw91qpy/ZfTmcVKE53QDVwzaOIRAV/a658a15d3f2c7d42755153420c445574/Virgin_Podcast_02.jpg?w=0&q=70)
![Silhouette of Richard Branson against glowing virgin media logo](http://images.ctfassets.net/hwj1wtw91qpy/ZfTmcVKE53QDVwzaOIRAV/a658a15d3f2c7d42755153420c445574/Virgin_Podcast_02.jpg?w=0&q=70)
The Virgin brand is distinct and far reaching and this identity needed to be flexible enough to span touchpoints while also remaining unmistakably Virgin.
![Virgin Lindy Klim mediation TVC Still](http://images.ctfassets.net/hwj1wtw91qpy/6rF3Ktkyu9Cg7htCS3qPx2/0ab58d3e4941ddcf4ccae0db24d523fe/Virgin_Podcast_03.jpg?w=0&q=70)
![Virgin Lindy Klim mediation TVC Still](http://images.ctfassets.net/hwj1wtw91qpy/6rF3Ktkyu9Cg7htCS3qPx2/0ab58d3e4941ddcf4ccae0db24d523fe/Virgin_Podcast_03.jpg?w=0&q=70)
The end result was a toolkit including an ownable sound logo and brand anthem with bespoke variations tailored to a wide vairiety of content types.
![richard branson drinking coffee with thumbs up](http://images.ctfassets.net/hwj1wtw91qpy/4e2LcIlRFwPf8cbDyB8Y1g/6e988d72f6eb84820ad162224355d84d/Virgin_Podcast_04.jpg?w=0&q=70)
![richard branson drinking coffee with thumbs up](http://images.ctfassets.net/hwj1wtw91qpy/4e2LcIlRFwPf8cbDyB8Y1g/6e988d72f6eb84820ad162224355d84d/Virgin_Podcast_04.jpg?w=0&q=70)
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.