We created a full identity for Virgin's owned podcasts, with a flexible music and sound system to help bring their podcasts to life.
The Virgin brand is distinct and far reaching and this identity needed to be flexible enough to span touchpoints while also remaining unmistakably Virgin.
The end result was a toolkit including an ownable sound logo and brand anthem with bespoke variations tailored to a wide vairiety of content types.
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.
We created a full identity for Virgin's owned podcasts, with a flexible music and sound system to help bring their podcasts to life.
The Virgin brand is distinct and far reaching and this identity needed to be flexible enough to span touchpoints while also remaining unmistakably Virgin.
The end result was a toolkit including an ownable sound logo and brand anthem with bespoke variations tailored to a wide vairiety of content types.
Our guidelines for casting and coaching voice talent conveyed a distinctly straightforward, youthful, and witty personality.