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How do you bring a visual album to life for tour — without resorting to simply projecting the videos behind the band on stage?
This was the creative challenge around our work with indie artist Washed Out.
We collaborated closely with Ernest Greene (Washed Out) and visual artist Timeboy to bring Washed Out’s Mister Mellow, to life.
Every track on Mister Mellow is accompanied by an original music video, created by 11 different video artists and using several forms of animation.
To produce a dynamic live show that matched the album experience, we used Microsoft Kinect technology to track the band’s movements on stage.
By combining this data with advanced system integrations, a VJ is able to mimic the wide range of visual styles from the album — live for fans.