SERVICES
Artist Partnership, Sound Design, Interactive Experience, Creative Direction, UX/Product Sound Design
APPLICATION
Digital Experience, Mobile App
AWARDS
Clio Bronze - Audio Craft: Sound Design
SERVICES
Artist Partnership, Sound Design, Interactive Experience, Creative Direction, UX/Product Sound Design
APPLICATION
Digital Experience, Mobile App
AWARDS
Clio Bronze - Audio Craft: Sound Design
Casey Harris, keyboardist for X Ambassadors, is blind. So he doesn’t experience music videos the way most people do. He and the band wanted to create a more engaging and accessible music video that all their fans could enjoy.
Using Windows Sonic technology, we were able to immerse listeners in the world of “Boom,” following the song’s protagonist on a journey through Bushwick (where the band came up), or Ithaca (where Casey and his brother, XA frontman Sam, are from).
We recorded ambient sounds in both places to drive the narrative forward and bring both locations to life.
“Boom” is a proof that technology and sound can power incredible, inclusive experiences.
To immerse fans further, we created a special VIP experience for tour: the perfect setting to experience the two sonic journeys. Custom scents and scenery evoked the two locales, while a special “director’s cut” of the track allowed fans to go behind the scenes and hear Casey and Sam’s commentary.
“Boom” is a proof that technology and sound can power incredible, inclusive experiences.
Casey Harris, keyboardist for X Ambassadors, is blind. So he doesn’t experience music videos the way most people do. He and the band wanted to create a more engaging and accessible music video that all their fans could enjoy.
Using Windows Sonic technology, we were able to immerse listeners in the world of “Boom,” following the song’s protagonist on a journey through Bushwick (where the band came up), or Ithaca (where Casey and his brother, XA frontman Sam, are from).
We recorded ambient sounds in both places to drive the narrative forward and bring both locations to life.
“Boom” is a proof that technology and sound can power incredible, inclusive experiences.
To immerse fans further, we created a special VIP experience for tour: the perfect setting to experience the two sonic journeys. Custom scents and scenery evoked the two locales, while a special “director’s cut” of the track allowed fans to go behind the scenes and hear Casey and Sam’s commentary.
“Boom” is a proof that technology and sound can power incredible, inclusive experiences.